Leading consumer electronics companies in the internet of things theme

Leading consumer electronics companies in the internet of things theme

The Internet of Things is one of the themes that will have a significant impact on consumer electronics companies. Credit: Gorodenkoff/Shutterstock.com.

The future of the consumer electronics industry will be shaped by a series of disruptive themes, with the Internet of Things (IoT) being one of the themes that will have a significant impact on the growth of the industry.

The IoT describes the use of connected sensors and actuators to control and monitor the environment, the things that move in it, and the people who act in it. In other words, the IoT improves the interconnection of computing devices embedded in everyday objects, via the Internet, allowing them to send and receive data. In the consumer electronics industry, IoT use cases include automated home, connected car, wearable technology, automated home, and smart cities. GlobalData predicts that the global IoT market will reach $1.1 billion in revenue by 2024.

For IoT technology to become truly ubiquitous, two things need to happen: latency levels need to drop to enable real-time decision making, and IoT deployments need to operate more autonomously. Advances in data center technology are already pushing more intelligence to the edge of data networks, reducing latency, while artificial intelligence of things (AIoT) technology is gradually reducing the role of human decision-making in many IoT ecosystems.

However, not all companies are equal when it comes to their capabilities and investments in the key themes that matter most to their industry. Understanding how companies are positioned and ranked in the most important themes can be a key indicator of their future earnings potential and relative competitive position.

According to GlobalData’s topical research report, Internet of Things, the top users of IoT are: Alphabet, Apple, Amazon, Sony, Samsung Electronics, and Honeywell.

Top-ranked company insights


Apple is an end-to-end leading player in the IoT theme. Its flagship product, the iPhone, which accounts for around half of total revenue, makes Apple the undisputed leader in connected devices within the IoT value chain. She processes the data collected from her smartphones on iCloud, her in-house cloud platform. It owns iOS, the software platform that powers the iPhone, and the App Store, on which many apps that control IoT systems are based. Its HomeKit automated home platform allows users to set up devices for their automated home using their iPhone or iPad. It is also the world leader in connected watches in terms of turnover. Additionally, Apple is working on augmented reality devices, sometimes referred to as Apple Glass AR headsets. He is also said to be working on an electric car project, although he has been generally secretive about it.


Amazon Web Services (AWS) is the global leader in cloud infrastructure as a service (IaaS). Many companies use AWS cloud platforms to process the data that powers their IoT ecosystems. It also offers a range of connected devices, from its Echo family of smart speakers to Ring, its camera doorbell. Many of these Amazon devices are powered by Alexa, Amazon’s conversational platform. With the acquisition of Zoox in 2020, Amazon has become a serious competitor in the nascent autonomous vehicle market. Additionally, Amazon Go stores are pioneering technologies for smart and connected retail stores. Taken together, these attributes give Amazon one of the strongest IoT ecosystems in the world.


Alphabet is a leading end-to-end IoT-themed player. Its Android operating system powers most of the world’s smartphones, and Google Play, its app store, hosts many apps that track and control IoT devices. Thanks to Nest, he has developed a very advanced smart hub to control connected devices in the automated home. Its driverless car operation, Waymo, is already a global leader. Additionally, its acquisition of Fitbit in 2021 has made it a strong contender in the wearable tech segment.

To better understand the key themes and technologies disrupting the tech industry, access GlobalData’s latest topical research report on the Internet of Things.

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