Google to discontinue spam backdoor for political groups

Google plans to end a pilot program allowing certain political campaign emails to bypass Gmail’s spam filters at the end of this month, media reported.

In September last year, the tech giant launched the program in response to Republican (a US political committee) accusations that its algorithms disproportionately flag conservative fundraising emails as spam, reports The Rod.

“We will continue to invest in spam filtering technologies that protect people from unwanted messages while allowing senders to reach the inboxes of users who want to see those messages,” said Jose Castaneda, a gatekeeper. word of Google. Read also

With this program, candidates, political party committees and political action committee leaders are exempt from Google’s spam detection systems, according to the report.

Meanwhile, the US Department of Justice (DOJ) and eight states have sued Google over its alleged monopoly on digital advertising technology products.

Filed in the U.S. District Court for the Eastern District of Virginia, the complaint alleged that Google monopolizes key digital advertising technologies, collectively referred to as the “ad tech stack,” on which website publishers depend to sell advertisements and on which advertisers count to buy ads and reach potential customers.

Website publishers use advertising technology tools to generate advertising revenue that supports the creation and maintenance of a vibrant open web, providing audiences with unprecedented access to ideas, artistic expression, information , goods and services.

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