Richard Childress Racing’s Kyle Busch to Drive the No. 8 3CHI Chevrolet Camaro ZL1 in this Year’s DAYTONA 500
One of the NASCAR industry’s most legendary teams and one of the sport’s most successful modern-era drivers will partner with a hemp industry pioneer in 2023. Richard Childress Racing announced today oday that when Busch kicks off his 19th season of NASCAR Cup Series competition and first season with the 54-year-old racing team, he will drive the #8 Chevrolet 3CHI at Daytona.
The partnership will kick off at the DAYTONA 500 at Daytona International Speedway on Sunday, February 19 at 2:30 p.m. ET on FOX, MRN and SiriusXM NASCAR Radio. Busch will race the #8 Chevrolet Camaro 3CHI in the Great American Race, as well as select races during the 2023 season as part of the multi-race partnership.
An all new 3CHI paint scheme was unveiled today via Richard Childress Racing.
“We have had incredible success partnering with Richard Childress Racing in 2022 and will continue to leverage our partnership to promote 3CHI’s extensive line of cannabinoid-based products and science-based formulations,” said Justin Journay, CEO. from 3CHI. “We would like to welcome Kyle Busch to the team and look forward to cheering him on in the #8 Chevrolet 3CHI as he adds to his 60+ NASCAR Cup Series wins and championships.”
3CHI is focused on bringing technology and innovation to the hemp industry and has earned thousands of consumer testimonials about their benefits and enjoyment of 3CHI products. 3CHI found success as a first-time sports sponsor in 2022, using its partnership with RCR to introduce its products to a new and passionate fan base, and deliver new marketing platforms and special offers to its customers.
“Richard Childress Racing has a rich history of long-term success with partners, and we are delighted that our partnership with 3CHI, which was the first of its kind in the sport, has proven successful,” said Torrey Galida, President of Richard Childress. Races. “On the track, the 3CHI Camaro visited victory lane twice in 2022. Off the track, 3CHI led RCR in several key marketing performance metrics, and we are confident their marketing platforms will continue to deliver results. “
Everything produced by 3CHI meets all federal requirements for full legal compliance. The production and distribution of its products by 3CHI strictly adheres to a safety first policy and sales are intended for responsible adult use only to consumers aged 21 and over.
Fans can gear up for the 2023 season by gearing up with newly released merchandise, which is available now at https://store.rcrracing.com/ and kylebusch.com.
For more information and everything happening at RCR, visit rcrracing.com.