Bruce Mosley “jumped” at chance to lead Legacy Motor Club
Legacy Motor Club officially announced Mosley’s hiring on Wednesday. Mosley’s hiring was first reported by Motorsport.com on January 10.
Mosley, 54, recently served as president of Violet Defense after an eight-year tenure as chief revenue officer at Roush Fenway Racing (now RFK Racing), leading sales and partnership development efforts.
He previously held leadership positions at International Speedway Corp., the former NASCAR team owned by Chip Ganassi, the strategic agency of The Kroger Company and played a role with The Marketing Arm on programs with NASCAR partnerships to include Walmart, Sunoco and Office Depot.
When asked what brought him back to NASCAR and specifically Legacy MC, Mosley was succinct in his response to Motorsport.com.
“Jimmie Johnson. And of course, Richard Petty. But a long relationship with Jimmie dates back to my Sunoco days,” he said. “I have always found him ‘best in class’ when it comes to professionalism and the pursuit of higher goals day after day.
“I contacted Jimmie after Thanksgiving about the Legacy platform and I think it was just meant to be.”
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In other staff moves announced Wednesday, longtime Johnson associate John Lewensten will become senior vice president of partnership services and Joey Cohen, currently director of competition and team engineering, has was promoted to Vice President of Race Operations.
Mosley said the opportunity to lead a major Cup Series team had always “intrigued” him.
“It had to be the right one. It was not the right one at RFK (Racing) and I understood and respected it. So when the opportunity at Violet Defense presented itself, I jumped at it,” he said.
“But I think with a bit of luck and luck this opportunity with Legacy came at the right time.”
At Legacy, Mosley will sell an organization built on NASCAR success with owners Maury Gallagher and Johnson, team president Mike Beam and Petty.
The team competes full-time in the Cup Series, fielding Noah Gragson’s #42 Chevrolet and Erik Jones’ #43 Chevrolet. Johnson also plans to run a handful of races in the No. 84 Chevrolet, the first being the 2023 Daytona 500.
“I am honored to have this opportunity here and it will only help me raise my own bar to deliver great programs built around these icons of our sport,” Mosley said.
“We have four personalities taking charge of their own legacy journeys, so to speak. King are the eras he represents as NASCAR celebrates 75 years, Jimmie is someone who will probably never be done proving himself, as well as giving back to the sport.
“I’m getting to know Erik and Noah. I really like their personalities. I think there are a lot of partners who would align their brand attributes very well. »
Mosley said he was initially caught “off guard” by Johnson’s decision to become an owner of NASCAR after his Hall of Fame-worthy career and move to the IndyCar Series over the past two seasons.
“When I thought about it a bit, it made sense to me,” he said. “With Jeff Gordon’s increased scrutiny at Hendrick Motorsports, what Denny (Hamlin) did recently at 23XI Racing and working directly with Brad Keselowski when he joined RFK, when I thought about this trend, it had to makes sense to me.
“I think the sport is better because Jimmie has come back to it in that capacity. I know his expectation is to compete aggressively every week for wins and to compete for championships. And I love doing that.