Green Football Weekend: Clubs and broadcasters team up for fan behaviour change push

Green Football Weekend: Clubs and broadcasters team up for fan behaviour change push

Image: Green Football Weekend

Broadcasters, along with dozens of organizations from the football and environmental spheres, are hosting what they call a ‘Green Football Weekend’ – the first weekend of play after the last day of the date transfer limit.

Fans are encouraged to pledge to make one or more lifestyle changes this weekend via the Pledgeball platform, such as giving up meat for meals or swapping car trips for walking and cycling. By doing so, they can score three virtual “green goals” which add to their team’s tally.

Fans can then score three more “green goals” by proving they have fulfilled their promises, via the Planet League platform.

A dedicated website has been set up to track pledges and identify “winning” teams. At the time of writing, the top five teams are Manchester United, Leicester City, Leeds United, Chelsea and Port Vale. In this way, the campaign is gamified. The winning team will be awarded a dedicated Green Football Cup.

Fans are encouraged to participate, additionally, with prizes including television sets, signed shirts, tickets and passes to the Football Manager game.

Many partners support BT Sport, Sky and the 80 participating clubs including the English Football League, Women’s Super League, Common Goal, Football for Future, Let’s Go Zero, National Trust, Rainforest Trust, RSPB, Sport Positive , UN Live and We Play Green.

The Green Football Weekend follows the Sky Sports #GoZero campaign, which staged a specific activation last summer that saw fans take over 1.7 million actions to reduce their environmental impact at a time. at major events and from their own homes. Events covered in this campaign included the Hundred, the British Formula 1 Grand Prix, the 150th Open and the Super League Magic Weekend.

Before that, Sky staged what it claims is the world’s first zero-carbon elite-level football match. The #GameZero match between Chelsea and Tottenham Hotspur took place in September 2021, ahead of the COP26 climate summit in Glasgow.

Related article: Can football deliver a class act on climate action?

Learn more about engaging the general public on climate issues at edie 23

Taking place in London on March 1-2, 2023, edie’s biggest annual event has undergone a major overhaul to become edie 23, with a new name, new venue, multiple new content streams and a myriad of innovative events and networking opportunities.

edie 23 will take place at the state-of-the-art conference venue 133 Houndsditch in central London. Held over two floors, the event will feature two full days of keynotes, panels, best practice case studies and audience-led discussions across three themed stages – Strategy, Net-Zero and Action.

Click here for more information and to book your ticket.

Hubbub’s Managing Director, Alex Robinson, will speak on Day 2 of edie 23 (March 2) during a fireside chat about “engaging the general public on the path to net-zero.” This session will be of interest to readers who have enjoyed this article. It also includes British Retail Consortium for Climate Action project manager Niki Hunt.

Posted on February 2, 2023

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