LoJack Partners with Hendrick Motorsports as New Sponsor

LoJack Partners with Hendrick Motorsports as New Sponsor

The LoJack brand will be present on the team’s equipment until 2025

WESTLAKE, Texas, February 02, 2023–(BUSINESS WIRE)–LoJack by Spireon – Solera’s market-leading connected car solution – today announced a new multi-year partnership with 14-time NASCAR Cup champion Hendrick Motorsports Series.

The LoJack logo will feature on the transporters and pits of all four Hendrick Motorsports teams with drivers Kyle Larson, Chase Elliott, William Byron and Alex Bowman. The associate level partnership is a three-year agreement until 2025.

“This partnership is the result of a long and successful relationship between LoJack and Hendrick Automotive Group,” said Alberto Cairo, General Manager of Solera, Vehicle and Fleet Solutions. “We are proud to join the most successful team in NASCAR Cup Series history and look forward to the opportunities that come with it.”

LoJack’s connected technology helps car dealerships retain customers, manage lots and protect inventory from theft. Drivers can also use LoJack to track their car’s location, battery life, maintenance reminders, driving behavior, and more.

“We are excited about this new chapter for LoJack and the Hendrick Motorsports team,” said Brian Skutta, president of Spireon Automotive. “We would like to thank Hendrick Motorsports for their support and are confident that this partnership will lead to success on and off the track.”

Hendrick Motorsports has long been a top NASCAR team and holds the Cup Series all-time records for championships (14), paid race wins (291) and laps led (over 77,000). The organization also has an active 37-year winning streak of at least one race per season.

“We are very proud to welcome LoJack as a new partner of Hendrick Motorsports,” said Jeff Andrews, President and CEO of Hendrick Motorsports. “They have maintained an extremely successful relationship with our teammates at Hendrick Automotive Group, and we are delighted to see it extend to racing. We look forward to working with LoJack to build a successful marketing program that will resonate with our loyal fans.”

The story continues

The NASCAR Cup Series season begins Feb. 5 with the Busch Light Clash at the Los Angeles Memorial Coliseum, followed by the 65th DAYTONA 500 at Daytona International Speedway on Feb. 19.

For more information, visit www.lojack.com.

About LoJack

LoJack, a Solera company, is a leading connected car solution. Designed for dealers and their customers, it features cutting-edge technology that enables efficient lot management, increases aftermarket sales, drives customer loyalty and protects vehicles. With real-time visibility and rich data insights that improve key facets of the dealership, LoJack offers more than just theft protection. For consumers, LoJack keeps vehicles and loved ones safe with 24/7 GPS monitoring technology and speed alerts, trip history and theft assistance that recovers stolen vehicles with a high recovery rate. In 2022, LoJack was acquired by Solera, the world leader in vehicle lifecycle management.

For more information, visit www.lojack.com.

About Hendrick Motorsports

Founded by Rick Hendrick in 1984, Hendrick Motorsports is the winningest team in NASCAR Cup Series history. At the highest level of the sport, the organization holds all-time records in all major statistical categories, including championships (14), paid race wins (291) and laps led (over 77,000) . He has won at least one race victory in a record 38 different seasons, including an active streak of 37 in a row (1986-2022). The team fields four full-time Chevrolet Camaro ZL1s in the NASCAR Cup Series with drivers Alex Bowman, William Byron, Chase Elliott and Kyle Larson. Based on over 100 acres in Concord, North Carolina, Hendrick Motorsports employs approximately 600 people. For more information, visit HendrickMotorsports.com or interact on Twitter, Facebook and Instagram.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20230201006003/en/


Priti Sharma
[email protected]

PAN communications
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(407) 734-7332

Hendrick Motorsports
Jon Edwards
[email protected]

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