Benoit Paire turns his hand to biscuit series

Benoît Paire and a brand of aperitif biscuits made from chickpeas is perhaps the most unexpected collaboration since the partnership between Francis Cabrel and Bigflo and Oli.

The native of Avignon has appeared regularly on PAPA Chiche’s Instagram account since mid-January and the reason is now known. A six-episode web series with the former world No. 18, broadcast every Wednesday on the brand’s Instagram account, has been launched.

The script of the series is difficult to read at the moment, but the Frenchman plays with the image that is often associated with him. He joins a support group to help calm his outbursts of anger, a nervousness he doesn’t seem to be aware of.

This is not the first time that Paire has shown self-mockery, he has already agreed to represent himself in this way in a few advertisements in the past and has launched his own textile brand in collaboration with Celio where some of the most striking phrases of his career can be found on different t-shirts such as “la cha…..”, “santé Marion” or “libé moi”.

Benoît Paire in training / © Antoine Couvercelle, Panoramique

On the pitch, the 33-year-old’s start to the 2023 season was complicated. He failed to qualify for the Australian Open and has since lost in the first round of two tournaments in Tenerife and Quimper.