MoneyLion Introduces Hot Pass, a Complete Fan Rewards Ecosystem Exclusively for NASCAR Fans
New program offers exclusive VIP access, limited-edition gifts and a meet-and-greet with the drivers
NEW YORK, February 02, 2023–(BUSINESS WIRE)–MoneyLion Inc. (“MoneyLion”) (NYSE:ML), a one-stop destination for personalized financial content, products and advice, has officially launched MoneyLion Hot Pass – a rewards ecosystem that gives NASCAR fans what they really want through exclusive access to freebies, content, experiences and more. Rewards will include one-time prizes and access such as a meet and greet with 23XI Racing drivers Bubba Wallace and Tyler Reddick, custom-designed merchandise, the ability to watch a race from Pit Road, cash prizes at select races, tickets to , race-used items, autographs, pre-race pitlane credentials, and more to give true NASCAR fans what they really want.
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MoneyLion Hot Pass – a rewards ecosystem that gives NASCAR fans what they really want through exclusive access to freebies, content, experiences and more. (Graphic: Business Wire)
The MoneyLion Hot Pass platform is available starting today, and NASCAR fans can sign up at moneylion.com/hotpass to start unlocking rewards and content throughout the season. MoneyLion will break down barriers and open up previous “VIP” experiences to NASCAR’s biggest fans. The first giveaway launching today, February 2, includes a limited-edition Tyler Reddick x MoneyLion retro NASCAR shirt and a chance to meet Tyler. The announcement follows MoneyLion’s continued partnership with 23XI Racing after a successful first year of working together to engage NASCAR fans and provide rare and unique experiences.
MoneyLion and 23XI will officially welcome Tyler Reddick to the team this weekend with his first race in the redesigned #45 MoneyLion Toyota Camry TRD at The Clash on Feb. 5 in Los Angeles. In addition to the redesigned car, Reddick and the No. 45 team will also sport new helmets, driver’s fire suits and pit crew gear with MoneyLion’s refreshed look and logo. The Clash will be the first of five primary races where MoneyLion will be a featured primary partner with 23XI Racing.
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“We wanted to create a program that would give every NASCAR fan access to unique experiences and freebies that you can only unlock as a sponsor.” said Jeff Frommer, director of content at MoneyLion. “It’s our way of recognizing every person who has ever dreamed of meeting their hero or sitting down on pit road but never thought it was achievable. MoneyLion is here to make it happen.”
“MoneyLion is as passionate about our fans and the sport of NASCAR as we are, and that has resulted in some great times for both of us over the past year,” said Steve Lauletta, 23XI Team President. “We look forward to providing fans with more unique moments during the 2023 season as MoneyLion continues to look for ways to bring the excitement of the sport and the 23XI to their customers and racing fans. We want our fans think of MoneyLion ‘every time they money’ and every time they cheer on our team.”
Fans will remember MoneyLion’s rich history of giving back as recently as last season with its “Get Pumped Tuesday” gas giveaway program in which Bubba Wallace won the Hollywood Casino 400 at Kansas Speedway in the fall of 2022, triggering a $10,000 giveaway to one lucky fan who entered the ongoing raffle. Bubba will return this year in the #23 car and will drive the MoneyLion Toyota for several primary races during the 2023 season.
To view the official HotPass Sizzle video, register, and learn more about MoneyLion Hot Pass, visit MoneyLion.com/HotPass. For investor information and updates, visit www.moneylion.com/investors and follow @MoneyLionIR on Twitter.
About MoneyLion
MoneyLion is a one-stop destination for personalized financial content, products and advice. MoneyLion’s mission is to rewire the financial system to positively change the path of every hard-working American. MoneyLion uses its proprietary data advantage and technology to empower its customers. MoneyLion engages and educates its customers with daily hyper-personalized money-related and money-adjacent content that is delivered through each customer’s own content feed. MoneyLion offers its customers a comprehensive suite of financial and non-financial solutions, bundling its proprietary low-cost financial products with products offered through its marketplace technology and network affiliate partners. MoneyLion also leverages its distinct data, technology and network advantages to deliver leading integrated finance and market solutions to corporate clients. Since its inception in 2013, MoneyLion has empowered millions of Americans to take control of their finances and live their best financial lives, every day.
About 23XI Racing
23XI Racing – pronounced twenty-three eleven – was founded by NBA legend Michael Jordan and three-time Daytona 500 winner Denny Hamlin in 2020. With rising NASCAR star Bubba Wallace selected to drive the #23 Toyota Camry TRD , the team made its NASCAR Cup Series debut in the 2021 Daytona 500 at Daytona International Speedway. Wallace made history on October 4, 2021, when he earned his first career Cup Series victory, becoming the second African-American to win in the Cup Series and earning 23XI his first-ever victory. 23XI transitioned to a two-car organization in 2022 with Cup Series champion Kurt Busch driving the #45 Toyota Camry TRD. With a win at Kansas Speedway in May 2022, Busch secured 23XI the very first spot in team playoffs. In 2023, 23XI will feature the lineup of Bubba Wallace in the #23 Toyota and Tyler Reddick in the #45 Toyota.
For more information about the company, visit https://www.moneylion.com/. For investor information and updates, visit investor.moneylion.com and follow @MoneyLionIR on Twitter.
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