NFL, Saweetie, Intuit bring first-ever Super Bowl concert to Roblox
Today, the National Football League announced plans for the Saweetie Super Bowl Concert presented by Intuit on Roblox. Featuring Warner Records hip-hop artist Saweetie, the free virtual concert will officially be part of the NFL’s Super Bowl LVII event lineup. It will take place in Warner Music Group’s Rhythm City, a one-of-a-kind music-themed social role-playing experience on Roblox that was announced earlier this week. Saweetie will present a fully motion-captured family performance featuring her hit singles, including “Tap-In,” which will bring the excitement of an NFL Super Bowl musical performance to millions of fans across the metaverse. The virtual concert will celebrate the upcoming Super Bowl LVII and promote a message of female empowerment to all.
“I’m so thrilled to bring this iconic moment to the Metaverse and share my music with a whole new audience in such a unique way! As an artist, innovator, and football fan, being able to perform over the weekend of Super Bowl LVII to this new world – Rhythm City on Roblox – is something I never imagined I would be involved in. I’m very grateful and excited for this opportunity,” Saweetie said. fans experience what we’ve created.”
The virtual concert will premiere on Friday, February 10 at 7 p.m. ET / 4 p.m. PT and will be replayed hourly until Sunday, February 12. The concert will also be paired with a collection of digital items that will be sold on the Roblox Marketplace.
In addition to the virtual concert, the NFL will also launch Super NFL Tycoon on Roblox presented by Intuit on Saturday, February 4. The latest NFL experience on Roblox will allow millions of users to live out the fantasy of owning an NFL team and practicing important financial and business skills with the help of Intuit. Super NFL Tycoon simulates an authentic business experience, from drafting a team and building an “Intuit Stadium”, to managing cash flow, payroll, taxes and customer acquisition to using Intuit products. For the upcoming virtual concert, users will be able to move between Super NFL Tycoon and Rhythm City through a designated portal to allow easy access between experiences.
“The Saweetie Super Bowl Concert presented by Intuit will be a signature entertainment event uniting fans in the metaverse and further cementing the tradition of content innovation at the Super Bowl,” said Ed Kiang, vice president of video games at the NFL. “Working with Roblox has allowed us to create interactive shared experiences and with the Virtual Concert and Super NFL Tycoon, we will unlock deeper fan engagement.”
“With only one in four high school students having access to personal finance lessons, we are committed to finding innovative ways to expose more young people to financial literacy tools,” said Lara Balazs, chief marketing officer of Intuit. and Managing Director of the Strategic Partners Group. . “The Metaverse provides an age-appropriate environment to introduce young people to important financial concepts in a fun and engaging way. We are proud to provide this fun learning opportunity for highly engaged sports and entertainment fans.”
The Saweetie Super Bowl Concert, Super NFL Tycoon and Rhythm City are all experiences developed in partnership with Gamefam, a leading games and content company on metaverse platforms.
“Bringing a cultural moment like the Super Bowl to the Metaverse with such innovative partners marks a shift in how brands come together to create the next generation of Metaverse gaming experiences,” said Ricardo Briceno, Chief Commercial Officer of Gamefam.
To access the Saweetie Super Bowl concert presented by Intuit on Roblox, visit https://roblox.com/rhythmcity.
To access Super NFL Tycoon, go to roblox.com/supernfltycoon.