United States Soccer Federation Share the “Insiders Program” for Soccer Fans

Let’s Talk Loyalty episode #336 is really sporty. It’s safe to say that sports fans show more passion than any other category and soccer fans (futbol for everyone outside of the US) are particularly rabid. This episode will give you a clear view of how USA Soccer taps into that passion.

The “Insiders Program” is an innovative loyalty program designed to solve the unique challenges of the national body responsible for the promotion and success of the game of football in the United States.

Olivia Hoelting is the Loyalty Coordinator for the United States Soccer Federation, and she joined us to share the story of their program, which includes both a free tier and a subscription option for soccer fans.

Using the tagline “Fuel your Fandom”, the USSF Insider’s program offers a unique combination of benefits, designed to increase football fan engagement and help the Federation achieve its vision of “making football the preeminent sport in the United States.” -United”.