Apple sparks outrage with ‘unacceptable’ and ‘cringey’ Black History Month fitness challenge
Apple has come under heavy fire on social media in response to its rollout of a Black History Month fitness challenge that rewards participants with a “Unit Prize” for working out seven days a week. seven.
The challenge drew attention on TikTok after user @prettycritical shared the notification she received on her AppleWatch, calling it “incredible” and “unacceptable”.
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“Unity Challenge: Unite to Honor Black History,” the challenge read, according to TikTok. “Win this Unity Prize by closing your Move ring for seven days in a row in February.”
“Hello everyone except Apple who pushed this notification to me this morning,” TikToker @prettycritical said in their video.
“I just think it’s unbelievable and unacceptable that, especially in the wake of the murder of Tire Nichols, the only thing Apple has to say about honoring black people and black history is to use our product, maybe to use a little weight, I mean ‘come on,’ she added in response to the challenge.
The Tikok was inundated with dozens of comments from other users criticizing Apple’s decision.
“Losing weight to end racism was not an approach I thought I would hear,” one user wrote.
“sat on the couch for 7 days straight to upset them,” another commented.
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Other users were quick to push back @prettycritical’s challenge.
“The aim of the watch is to encourage physical fitness and they will tie it to current events,” wrote one user. “We could read deeper but I don’t think we need to.”
“I think you reach miss mom like as black people we need to stop thinking that anything against us is not evil,” another user commented. @prettycritical clarified that she didn’t think the gesture was malicious, but “deaf and grumpy”.
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In a press release detailing its plans for Black History Month, Apple explained that its fitness app will be sharing new workouts throughout February.
“Apple is commemorating Black History Month with exclusive content and curated launches celebrating black culture and community,” the red press release read.
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“Throughout February, Apple Watch users can participate in the Unity Challenge and win a limited-edition prize by closing their Move ring seven days in a row,” according to the company.
Kendall Tietz is a production assistant at Fox News Digital.