Busch Light Puts $2 Million on the Line for Fans Who Believe in a Kevin Harvick Victory at Daytona
Busch Light knows Kevin Harvick’s final season in NASCAR will be a ride to remember, forever cementing his legendary status in the sport. The beer brand is upping the ante this season right now by asking fans to show their support for “The Closer”‘s surefire win at the Daytona 500. Busch Light is so confident Harvick will take the checkered flag that he lays down $2 Millions of dollars to prove it. For all the fans who have cheered on Harvick for thousands of laps over the years, now is an opportunity to win as their favorite driver.
To show they believe in a Harvick win and a record breaking season as much as Busch Light, fans can go to Busch.com/winthepurse where they can give their vote of confidence to ‘The Closer’ and be entered to have a chance to win $2 Million WHEN he takes the flag.
“There are so many factors that go into building a successful career like the one I was blessed to have, but without a doubt, the support of my fans is something I couldn’t have. pass me,” Harvick said. “Busch Light always saw that, put the fans first and led the rallying cry. Now, for my last race at Daytona, there’s really no better gesture than letting those who helped me to bring me here to share the winnings. I am grateful to Busch Light for stepping in and making this possible.
Busch Light has remained a proud sponsor of #4 for over seven years, and there’s no doubt the brand has had some fun along the way. From one-time access to totally offbeat fun, Busch Light has always strived to create irreplaceable fan memories and once-in-a-lifetime opportunities as Kevin Harvick’s partner. Over the past seven years, Busch Light has given fans real work on the Harvick team, put their
face on his paint scheme, turned Harvick’s ACTUAL race car into collectible Busch Light cans and let them choose the name of the NASCAR race. Busch Light celebrated alongside Harvick in the 2018 season when he won a career-high eight races and the prestigious NASCAR All-Star Race without points in Charlotte, becoming the seventh driver to win multiple All-Star events. -Star. To top it off, in 2020 the brand cheered and supported Harvick through his best season yet, winning his record 50t
Victory of the NASCAR Cup series at Darlington at the age of 44. Busch Light and Harvick have been circling the track, and in 2023 they will complete their final laps together for The Closer’s final NASCAR season.
“Our relationship with Kevin has gone beyond what we even thought possible as a NASCAR sponsor,” said Krystyn Stowe, Busch Family & Natural Family marketing manager at Anheuser-Busch. “We want to go BIG for his final season and rally his fans to support him in his final Daytona 500, kicking off the most explosive season of his career. We’re going to be right next to him, the cold Busch Lights ready at Victory Lane all season.
As the official beer of NASCAR, Busch Light has a longstanding commitment to the sport dating back to 1979. For 44 years, Busch Light has harnessed the passion of loyal NASCAR fans and brought them unparalleled access to the sport, fueling many major moments from the Busch Pole Award to the
Busch Light Clash through sponsorship, fan participation, brand-led initiatives and more. Busch Light used his platform to highlight his commitment to the league, its drivers and its fans, including a proud sponsorship of driver Kevin Harvick since 2016.
From January 13 through February 18, fans can enter to win by visiting busch.com/winthepurse and follow Busch Light on Twitter, Instagram, Facebook and YouTube for more.
*BUSCH LIGHT WINS THE SCHOLARSHIP
No purchase necessary. Open to US residents 21 and older. Starts 1/13/23 and ends 2/18/23. See official rules at busch.com/winthepurse for pricing and details. Messages and data rates may be applied. Void where prohibited.
Busch Light PR